Isn't she lovely

Lovela + Company truly began as a simple hobby—one that took root all the way back in 2011. At the time, I was just experimenting, creating home fragrance products in small batches for myself, friends, and family. It was never intended to be a business, but rather a creative outlet—something that allowed me to unwind, express myself, and bring a sense of calm and beauty into my own living space.

Back then, the materials and ingredients available for crafting candles, room sprays, and other fragrance products were nowhere near what they are today. There was limited access to clean-burning waxes, non-toxic fragrance oils, or eco-friendly packaging. Still, I was drawn to the process—the ritual of making something by hand that could transform a room, lift a mood, or spark a memory. Even in its earliest stages, I cared deeply about the quality of the products I was making.

Over time, something unexpected happened. People began to take notice. What started as a personal hobby quickly turned into something that others wanted to experience for themselves. Friends began asking for custom creations. Customers at local markets shared how much they appreciated the care and craftsmanship that went into each item. But most importantly, I began to hear a consistent message from my community: they wanted products that weren’t just beautiful or great-smelling—they wanted ones that were safe, sustainable, and responsibly made.

That feedback sparked a major turning point. I began to research, learn, and innovate—seeking out cleaner ingredients, experimenting with eco-friendly alternatives, and refining my craft with a new sense of purpose. I realized that people were craving home fragrance options that aligned with their values—products that didn’t compromise health, the environment, or aesthetic appeal.

That’s when Lovela + Company truly came to life—not just as a hobby or a side project, but as a full-fledged business built on the foundation of intention, quality, and modern design. I officially launched the brand with a mission to create sustainable home fragrance products that are not only safer and cleaner, but also stylish, elevated, and truly unforgettable.

Lovela + Company is my response to a growing demand for something better—products that feel as good as they look, and that contribute to a healthier home and planet. Every candle, diffuser, and fragrance product is handcrafted with the highest-quality ingredients I can source—free from harmful chemicals, phthalates, and unnecessary fillers. I take great pride in ensuring that each item meets modern design standards while staying rooted in eco-conscious values.

Today, Lovela + Company continues to grow—still guided by the same passion that started it all. It’s not just about fragrance; it’s about creating moments, memories, and meaningful experiences. And it’s about doing so with integrity, care, and a commitment to sustainability. I’m incredibly grateful for the community that believed in this vision from the beginning and for every person who chooses to make Lovela + Company part of their home.